Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
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Sustainable Business Consultancy

Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
Business
Diversification
Marketing Websites Social Media Seminars
& Training

Food & Farming Awards 2012 - Progressive Farmer of the Year, Highly Commended - Jason Borthwick of Earthly Ideas has won many awards for his own business projects, which means his experience is from real work
PROGRESSIVE FARMER OF THE YEAR
Highly Commended - Deepdale Farm

Social Media

Whether you enjoy social media or think its the end of the world as we know it, its probably not a good idea to just ignore it.  There will be people talking about you and your business on social media, so putting your head in the sand won't help.  Engage with it sensibly and you can reap the benefits.

The term Social Media covers so much these days.  However its fairly easy to sort the thousands of social media websites, apps and methods into three groups - Essentials, Useful and The Rest

Essentials

  • Social Media - Whether you enjoy social media or think its the end of the world as we know it, its probably not a good idea to just ignore it.  There will be people talking about you and your business on social media, so putting your head in the sand won't help.  Engage with it sensibly and you can reap the benefits. - Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - MentoringFacebook
  • Twitter
  • Google+
  • LinkedIn
  • Tripadvisor

The Essentials list can change depending on the nature of your business or organisation, for example Tripadvisor is of little relevance to an engineering firm but vital for a tourism or hospitality business.  LinkedIn is really only for business to business and therefore far less use for direct communication to customers.  Google+ is little used in the UK, but is growing fast and often much friendlier to use than Facebook.

Useful

  • Pinterest
  • RSS Feeds
  • Tumblr
  • YouTube
  • FourSquare
  • Skype
  • Flickr
  • Blogger
  • Instragram
  • Vimeo
  • ...

The Useful list is in no particular order and grows all the time, so can never be definitive.  The majority of the Useful list are tools that help you develop your brand and message on the social media in the Essentials list.

With social media apps, most people have their particular favourite, which is often influenced by the smart phone they use and the operating system on their computer.

Jason Borthwick has years of experience using these tools, so can help you understand how they work, how to use them and even help you manage your social media.

 
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Earthly Ideas | Sustainable Business Consultancy
Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring