Whether you enjoy social media or think its the end
of the world as we know it, its probably not a good idea to just
ignore it. There will be people
talking about you and your business on social media, so putting your
head in the sand won't help. Engage with it sensibly and you can
reap the benefits.
The term Social Media covers so much these days.
However its fairly easy to sort the thousands of social media
websites, apps and methods into three groups - Essentials, Useful and
The Essentials list can change depending on the
nature of your business or organisation, for example Tripadvisor is of
little relevance to an engineering firm but vital for a tourism or
hospitality business. LinkedIn is really only for business to
business and therefore far less use for direct communication to
customers. Google+ is little used in the UK, but is growing fast
and often much friendlier to use than Facebook.
- RSS Feeds
The Useful list is in no particular order and grows
all the time, so can never be definitive. The majority of the Useful list are tools that
help you develop your brand and message on the social media in the
With social media apps, most people have their
particular favourite, which is often influenced by the smart phone
they use and the operating system on their computer.
Jason Borthwick has years of experience using these
tools, so can help you understand how they work, how to use them and
even help you manage your social media.