What ever kind of business
you run, Earthly Ideas can help you develop your business and identify
new routes to take. For example you may be a farmer or landowner
looking to develop your business in alternative directions, a
manufacturing company downsizing and looking to use the spare space or
a tourism business who wants to identify a new market.
As the Diversification Partner of Deepdale Farms,
Jason continues to design and implement a range of diversification
projects. He has also been involved with projects for other
estates including Holkham and Sandringham.
Jason’s main background is in tourism, specifically
in identifying the untapped markets. He has long involvement
with Norfolk Tourism, East of England Tourism, VisitBritain and other
Earthly Ideas can offer advice and help on
diversification and business development grant applications.
With successful applications to both EEDA and DEFRA for Deepdale
Farms, Jason can help you avoid some of the pit falls.
Eco-friendly backpackers hostel and campsite on the
north Norfolk coast
Farm has been farmed for 4 generations, and until now each generation has
invested in farming. However as farming has entered a period of turmoil,
Jason took the decision to look beyond farming for business income, investing in
diversification projects and making use of the disused farm barns and paddocks
creating a backpackers hostel and campsite. To knit these facilities together Jason created a tourist
The backpacker market wasn't a
market recognised in the East of England, however from Jason's experience of
the industry overseas and the many countries he's visited with his backpack
he knew Deepdale was a backpacker destination in the making. The
facilities now accommodate over 50,000 bed nights a year and turnover in
excess of £300k. For this
project, Jason made successful grant applications to the Rural
Enterprise Scheme and to EEDA.
The site has
continued to develop over the last few years, with the latest addition
being a wide range of Glamping (Tipis, Yurts and Shepherds Huts).
Retail site with shops, cafe & flats on the north Norfolk coast
The redevelopment of a run down petrol station in the heart of a north
Norfolk coastal village.
Now a very busy retail site including a
petrol station, supermarket, café,
retail stores, rural workshops and flats. Tenants include Fat
Face Clothing, Gone Crabbing, Relish, One Stop Nature, The Hare & The
Hen and Leftleys of Burnham Deepdale.
There is now a waiting list for units and there has been no break in
rental in the last 9 years, despite changes in tenancies.
was the key designer of the site, supplying architects with the vision
to draw from, dealing with planners, day to day project changes and
problem solving. Jason also deals with the negotiations with
tenants and carries out the marketing, which has including a wide range
of press articles.
Like all farms, Deepdale has space. Through the website and
other marketing techniques, Jason encourages the space to be used
between crops. Films like James Bond 007 'Die Another Day'
'All The Kings Men'
were filmed on the farm.
A great way to get a location recognised is to run a fabulous
event there and promote other local events. We now organise,
host and promote the Deepdale Christmas Market and
Deepdale Outdoor & Wildlife Festival.