Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
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Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
Business
Diversification
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Earthly Ideas can help your business diversify - Click here for more information

Business Diversification

What ever kind of business you run, Earthly Ideas can help you develop your business and identify new routes to take.  For example you may be a farmer or landowner looking to develop your business in alternative directions, a manufacturing company downsizing and looking to use the spare space or a tourism business who wants to identify a new market.

As the Diversification Partner of Deepdale Farms, Jason continues to design and implement a range of diversification projects.  He has also been involved with projects for other estates including Holkham and Sandringham.

Jason’s main background is in tourism, specifically in identifying the untapped markets.  He has long involvement with Norfolk Tourism, East of England Tourism, VisitBritain and other tourism organisations.

Earthly Ideas can offer advice and help on diversification and business development grant applications.  With successful applications to both EEDA and DEFRA for Deepdale Farms, Jason can help you avoid some of the pit falls.

 

Deepdale Backpackers & Camping - Eco-friendly backpackers hostel and campsite on the north Norfolk coast - Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring Deepdale Backpackers & Camping - Eco-friendly backpackers hostel and campsite on the north Norfolk coast - Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
Deepdale Backpackers and Camping
Eco-friendly backpackers hostel and campsite on the north Norfolk coast
www.deepdalebackpackers.co.uk

Deepdale Farm has been farmed for 4 generations, and until now each generation has invested in farming.  However as farming has entered a period of turmoil, Jason took the decision to look beyond farming for business income, investing in diversification projects and making use of the disused farm barns and paddocks creating a backpackers hostel and campsite.  To knit these facilities together Jason created a tourist information centre.

The backpacker market wasn't a market recognised in the East of England, however from Jason's experience of the industry overseas and the many countries he's visited with his backpack he knew Deepdale was a backpacker destination in the making.  The facilities now accommodate over 50,000 bed nights a year and turnover in excess of £300k.  For this project, Jason made successful grant applications to the Rural Enterprise Scheme and to EEDA.

The site has continued to develop over the last few years, with the latest addition being a wide range of Glamping (Tipis, Yurts and Shepherds Huts).

Dalegate Market - Retail site with shops, cafe & flats on the north Norfolk coast - Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring Dalegate Market - Retail site with shops, cafe & flats on the north Norfolk coast - Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring
Dalegate Market
Retail site with shops, cafe & flats on the north Norfolk coast
www.dalegatemarket.co.uk

The redevelopment of a run down petrol station in the heart of a north Norfolk coastal village.

Now a very busy retail site including a petrol station, supermarket, café, retail stores, rural workshops and flats.  Tenants include Fat Face Clothing, Gone Crabbing, Relish, One Stop Nature, The Hare & The Hen and Leftleys of Burnham Deepdale.  There is now a waiting list for units and there has been no break in rental in the last 9 years, despite changes in tenancies.

Jason was the key designer of the site, supplying architects with the vision to draw from, dealing with planners, day to day project changes and problem solving.  Jason also deals with the negotiations with tenants and carries out the marketing, which has including a wide range of press articles.

Film Location - Like all farms, Deepdale has space.  Through the website and other marketing techniques, Jason encourages the space to be used between crops.  Films like James Bond 007 'Die Another Day' and

Film Location
Like all farms, Deepdale has space.  Through the website and other marketing techniques, Jason encourages the space to be used between crops.  Films like James Bond 007 'Die Another Day' and
'All The Kings Men' were filmed on the farm.
www.deepdalefarm.co.uk/filmlocation/
Events - A great way to get a location recognised is to run a fabulous event there and promote other local events. We now organise, host and promote the Deepdale Christmas Market and Deepdale Outdoor & Wildlife Festival. - Earthly Ideas | Sustainable Business Consultancy - Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring

Events
A great way to get a location recognised is to run a fabulous event there and promote other local events.  We now organise, host and promote the Deepdale Christmas Market and
Deepdale Outdoor & Wildlife Festival.
www.deepdalefarm.co.uk/events
 
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Earthly Ideas | Sustainable Business Consultancy
Business Diversification - Marketing - Websites - Social Media - Training - Presentations - Seminars - Mentoring