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Curriculum Vitae
| Personal details |
| Name: |
Jason Borthwick |
|
 |
| Contact: |
Click here |
| Jason Borthwick is a business developer and
marketeer. Over the last 14 years he’s been using his imagination and
vision to drive forward a varied selection of projects. From building
backpackers hostels and running HIV/AIDS campaigns in Africa to internal
communications at Virgin Direct and diversification projects with the family
business in north Norfolk. Now he is an independent consultant giving
diversification, environmental and marketing advice. During these
projects Jason has become an excellent project designer and implementer and
realised his potential as a marketeer. He's been described as a
polymath, meaning his knowledge is not restricted to one subject area.
The more recent projects have been environmentally friendly, a passion that
has developed over the last 14 years and continues to drive the direction of
Jason’s career. He chooses jobs and projects that engage his
knowledge, drive and imagination. |
| Current employment |
| Earthly Ideas |
September 2006 - |
Self employed, providing consultancy and
advice on a range of diversification and eco-friendly projects, including
business development, project design, planning and marketing.
Developed Leader Local Development Strategy for Waveney Valley (awaiting
decision from EEDA), wrote successful Leader Expression of Interest for
Suffolk Coast and Vale.
Business Coach for the Profit Through Productivity Programme, Best Practise
Forum.
Present around the UK at conferences and courses on subjects including
diversification, green business and building a brand. |
| Diversification Partner - Deepdale Farms |
January 2000 - |
Tourism facilities - Designed the buildings,
project managed the build, directly ran the business for four years before
installing managers and now continue to do all the marketing, PR and further
business development. Facilities include backpackers hostel, campsite, group
hostel, tipis and visitor information centre, catering for 30,000 bed nights
a year, £250,000 turnover, 15 staff, mailing list of over 11,000.
Retail site - Designed the site, project managed the build and continue to
carry out marketing and PR. Invested approximately £1.5m, all units leased,
include Fat Face clothing, Costcutter, Tops Estate Agents, over 50 jobs
created. |
| Eastern Daily Press Columnist |
January 2007 - |
| Writing a fortnightly column for the Eastern
Daily Press about environmental issues. |
| Previous work |
| Web Marketeer – deepdale.net,
Burnham Deepdale |
January 2000 – February 2004 |
| Design, development and marketing of
websites. Took existing very poor sites and new sites and increased
readership from 10s a month to 1000s a day. |
| Organiser – Deepdale Jazz Festival |
1999 - 2006 |
| Conceived and organised festival, which
attracted over 2000 people a year and filled the tourism facilities at
Deepdale Farm at out of season times. |
| Marketing Communications –
Virgin Direct, Norwich |
November 1997 – December 1999 |
| Developing and ran intranet and internal
communications. Carried out staff conferences and idea workshops, wrote
internal newsletter and competitions. |
| Sales and Marketing Consultant,
Chameleon Safaris Namibia |
August 1997 -
September 1997 |
| Developed website and other marketing
material, including setting up overseas sales agents. |
| Consultant, UNICEF / UNAIDS,
Windhoek, Namibia |
June – August 1997 / June – December 1996 |
| Developed HIV/AIDS communication and World
AIDS Day events throughout the country. Built relationships with and between
NGO, voluntary, government and foreign government organisations, including
first conference on HIV/AIDS in Namibia. Fundraising for projects. Designed
and wrote first newsletter for HIV/AIDS related organisations. Oversaw
publicity of first public HIV sufferer. |
| Internet Designer/Sales and Marketing,
Millennia, Cape Town |
September 1996 /
February – May 1997 |
| Created social site about Cape Town,
including discount club and what’s on promotion. |
| Sales and Marketing, West Coast
Ostrich Ranch, Cape Town |
December - May 1996 |
| Developed the PR and marketing, first
brochures, overseas promotion and international press. |
| Sales / Training Representative,
Top Deck Travel, London |
June 1994 - October
1995 |
| Trained agents throughout the UK. Developed
relationships with overseas agents. |
| Education |
| BTEC HND in Computing (with placement) |
University of Central England in Birmingham |
September 1990 - June 1994 |
| 3 A-levels, 5 O-levels |
Oundle School, Oundle, Peterborough |
January 1985 - July 1989 |
| Other Achievements / Responsibilities |
| Board Member (Current) |
British Hospitality Association Eastern Regional Board
Norfolk Tourism Executive
Leaf Policy and Strategic Development Committee
Aylsham Traders Association Committee
Norfolk Tourism Members Group
Aylsham
Plastic Bag FREE
Sustainable Tourism Working Group |
| Board Member (Previous) |
East of England Tourist Board Commercial Members |
| Travelled Extensively |
Visited over 65 countries including Europe, Caribbean
(including Cuba), Africa, Atlantic Islands, North America, Australasia,
Southern Asia |
| IT Skills |
| Advanced |
CorelDraw, Microsoft Word, FrontPage, Excel, Powerpoint,
Outlook, Publisher, Paint Shop Pro, WS_FTP Pro, Dynamic Submission |
| Intermediate |
Operating Systems - Small Business Server 2000 and 2003,
XP, 2000, 98, MS-Dos |
| Hobbies and Interests |
| Travel: |
including Western Europe, East Germany, Caribbean, Atlantic Islands,
North America, Southern Africa, Eastern Africa, Australasia, Southern Asia, Cuba,
Canada |
| References |
| Available on request |
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